(UTV|COLOMBO) – Price wars have forced global sportswear giants to drastically cut down spends on cricket in the world’s largest market for the sport.
The latest company to throw in the towel is German sportswear giant Adidas, which has stopped making bats and soft cricket equipment such as batting pads and gloves.
Adidas’s decision to outsource manufacturing of cricket equipment to third party manufacturers comes after rival Nike stopped selling cricket bats in India and pulled out of expensive bat sponsorships for top cricketers.
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